JetBlue: Go Get Gifted

Type: Online Contest, Landing Page, OLA

Task: Create a fun contest surrounding the holidays that brings fun and buzz to normally dreaded holiday travel.

Solution: We ran a “Go Get Gifted” contest online where five people were hilariously transformed into actual gifts to surprise their loved ones on Christmas Eve. Departing on Dec. 24, JetBlue flew the winners and a guest on a round-trip flight to a destination of their choice. Once they landed, JetBlue employees covered the person from head-to-toe in festive wrapping paper — complete with a bow — and delivered them straight to the doorstep of their loved ones for a holiday surprise.

Screen Shot 2020-07-01 at 12.00.50 PM.png

JetBlue: Go Get Gifted

Type: Online Contest, Landing Page, OLA

Task: Create a fun contest surrounding the holidays that brings fun and buzz to normally dreaded holiday travel.

Solution: We ran a “Go Get Gifted” contest online where five people were hilariously transformed into actual gifts to surprise their loved ones on Christmas Eve. Departing on Dec. 24, JetBlue flew the winners and a guest on a round-trip flight to a destination of their choice. Once they landed, JetBlue employees covered the person from head-to-toe in festive wrapping paper — complete with a bow — and delivered them straight to the doorstep of their loved ones for a holiday surprise.

 
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