JetBlue: Go Get Gifted
Type: Online Contest, Landing Page, OLA
Task: Create a fun contest surrounding the holidays that brings fun and buzz to normally dreaded holiday travel.
Solution: We ran a “Go Get Gifted” contest online where five people were hilariously transformed into actual gifts to surprise their loved ones on Christmas Eve. Departing on Dec. 24, JetBlue flew the winners and a guest on a round-trip flight to a destination of their choice. Once they landed, JetBlue employees covered the person from head-to-toe in festive wrapping paper — complete with a bow — and delivered them straight to the doorstep of their loved ones for a holiday surprise.
JetBlue: Go Get Gifted
Type: Online Contest, Landing Page, OLA
Task: Create a fun contest surrounding the holidays that brings fun and buzz to normally dreaded holiday travel.
Solution: We ran a “Go Get Gifted” contest online where five people were hilariously transformed into actual gifts to surprise their loved ones on Christmas Eve. Departing on Dec. 24, JetBlue flew the winners and a guest on a round-trip flight to a destination of their choice. Once they landed, JetBlue employees covered the person from head-to-toe in festive wrapping paper — complete with a bow — and delivered them straight to the doorstep of their loved ones for a holiday surprise.