Lou is a Freelance Digital & Experiential Producer who would love to help you bring your ideas to life.

PROFESSIONAL EXPERIENCE

FREELANCE (September 2020- Present)

• Clients include: MMB, Prophet, HeyLetsGo, PJA, Sleek Machine, Big House Partners, Quarterdeck, Kelly Creative, Glow

MULLENLOWE, BOSTON, MA (November 2015-April 2020 )

SENIOR PRODUCER

• Responsible for JetBlue’s digital/integrated advertising campaigns while managing/mentoring junior producers.

• Produced Google’s “Ask the Cloud” project (a Google Cloud powered voice assistant), increasing sales conversion and brand awareness for the worlds largest tech company.

• Oversaw the daily development and management of multiple marketing initiatives while acting as the lead liaison between creative, technical, account, strategy and outside vendors.

• Worked closely with media to develop strategic media plans while exploring new opportunities within the digital and experiential landscape.

• Assured the quality of the product while keeping the project on time, budget, and on strategy - from concepting, building to execution.

• Responsible for brand launch executions and interactive campaign productions, as well as produced ‘social first’ campaigns

  that involved the following end deliverables: UX, content strategy, experiential activations, digital design, site production, digital & social

  video/gifs/banners/emails.

• Managed a large-scale annual retainer including budgets, burn rates and resourcing across many different work

  streams.

MULLENLOWE, BOSTON, MA (October 2013-November 2015 )

PRODUCER

• Responsible for the production of all digital deliverables for the re-branding of Google Play.

• Developed production estimates, SOWs, change orders, onboarding documents & implementation of new processes.

• Lead the integration of digital campaigns within larger cross-channel media buys.

• Acted as liaison between creative, technical, account, and other internal groups.

• Defined and prioritized resource requirements and managed resource assignments across a variety of projects.

MULLEN, BOSTON, MA (April 2012-October 2013 )

ASSOCIATE PRODUCER

• Responsible for producing all digital components to support National Geographic’s docudrama Killing Lincoln (including Mullen’s first HTML5/parallax site for which housed over 1k unique content elements such as photos, video, audio and text)

• Led the production of all digital campaign components for the launch of Google’s Nexus 7 from creative conception to launch.

• Provided tactical client management and coordination of multi-discipline digital teams during production.

MULLEN, BOSTON, MA (January 2011-April 2012)

ACCOUNT EXECUTIVE

• Created and executed social media strategies for the Olympus brand.

• Lead community manager for Olympus’ Facebook, Twitter, Instagram & Tumblr.

• Developed and executed PR communication strategies for General Motors, Saucony, Lending Tree, Shout, ; composing news releases, coordinating announcement strategies, hosting interviews, event planning and logistics support.